“Marketing Basics” educational manual
“Marketing Basics” educational manual has been published by the Chair of Marketing at ASUE, which has been recommended by ASUE Scientific Board’s decision. The authors of the manual are: the Head of the Chair, Doctor in Economics, Professor Ararat Zaqaryan, Candidate in Economics, Associate Professor Shirak Sahakyan, Candidate in Economics, Associate Professor Armen Grigoryan, Candidate in Economics, Assistant Professor Narek Ghukasyan and Assistant Professor Lilit Sahakyan.
Candidate in Economics, Associate Professor Armen Grigoryan, Candidate in Economics, Assistant Professor Narek Ghukasyan and Assistant Professor Lilit Sahakyan. Basic concepts, development evolution, basic problems of marketing, marketing features in different markets, study issues of marketing environment, structure of marketing research and market analysis, organization issues of components of marketing complex, development problems of competitive strategies, modern problems of marketing in global economy and problems of marketing and social interaction are introduced in the manual.