“Marketing  Basics” educational  manual

“Marketing  Basics” educational  manual  has  been  published  by the  Chair  of  Marketing  at  ASUE,  which  has  been recommended  by  ASUE Scientific  Board’s  decision.  The  authors  of the  manual  are:  the  Head  of  the  Chair,  Doctor  in Economics, Professor  Ararat  Zaqaryan,  Candidate  in Economics, Associate  Professor  Shirak  Sahakyan,  Candidate  in Economics, Associate  Professor  Armen Grigoryan,  Candidate  in Economics, Assistant  Professor  Narek  Ghukasyan  and  Assistant  Professor  Lilit  Sahakyan. 

Candidate  in Economics, Associate  Professor  Armen Grigoryan,  Candidate  in Economics, Assistant  Professor  Narek  Ghukasyan  and  Assistant  Professor  Lilit Sahakyan. Basic concepts,  development  evolution, basic  problems  of  marketing,  marketing features in different markets, study  issues  of   marketing environment, structure  of  marketing research and market analysis, organization   issues  of  components  of  marketing  complex, development  problems  of  competitive strategies, modern problems  of  marketing  in  global  economy  and  problems  of   marketing  and  social  interaction   are  introduced  in the  manual.